Webinar Ressources
Customer-Centric Branding and Understanding
📅 10 February 2026
This session focuses on differentiating your property in a crowded market by deeply understanding your guests. We cover how to move past generic demographics to create detailed "Buyer Personas", how to define a strong Unique Selling Proposition (USP) that hooks potential guests, and how to use negative and positive guest feedback not as criticism, but as free market research to develop your property and increase your nightly rates.
Consistent and Authentic Storytelling
📅 17 February 2026
In self-catering, you aren't just selling a bed, you're selling an experience. This webinar breaks down why storytelling is your best tool to move from being a commodity to a destination. We explore the 7-touch rule of marketing, how to humanise your brand to build trust (the "face behind the business"), and how to use the 70-20-10 rule for content marketing so you are providing value rather than just constantly selling.
Platform Mastery
📅 24 February 2026
Learn how to use digital platforms to build enough trust to drive guests away from high-commission OTA sites and towards your own direct booking engine. This session covers the specific roles of Instagram (The Visual Hook), Facebook (The Community Hub), and Google Business Profile (Local SEO). It also includes a highly actionable "1-Hour Per Week Content Plan" to help you manage your social media efficiently without it taking over your life.
Marketing Audit
📅 20 January 2026
A practical guide to conducting your own marketing and social media audit. This session challenges you to review your current online presence: from understanding if your photos answer real guest questions, to checking if your content actually drives bookings rather than just getting "likes" from peers. It includes crucial advice on pricing strategies, visibility, and preparing for the impact of AI and digital trends in the tourism sector.